About Us

Frameworx provides Consultancy, Global Distribution Services and Venture Capital to Software Vendors with a focus on the Technology Service Provider (TSP) Market. The team at Frameworx have vast experience in taking TSP focused Software applications to market. Our staff have directly worked with some of the largest vendors in the space including ConnectWise and N-able (Solarwinds MSP), launching and managing their EMEA market presence. Our services range from offering advice through to managing your entire international business unit. We differ from other software distributors in the market as we have a proven consultative sales framework focused towards the TSP audience and guarantee results.

The Frameworx team is led by founder Adam Samuels. Adam has established a reputation for results-producing collaboration with North American software vendors seeking to establish themselves in international markets. He played an integral role in establishing the ConnectWise EMEA office located in London and in growing the operation from just himself to a team some 30 people strong.


Frameworx has been built on and is guided by a two-fold primary mission:

1) To empower Technology Service Providers (TSPs) worldwide by equipping them with the digital tools that are best suited to their unique business and clientele.
2) To partner with software vendors to assist them with achieving their goal of obtaining a diverse global community of collaborative customers.

The Frameworx team is primarily based in London at our global HQ. Other members of team are split between Dubai and the US.